ABSTRACT

Consumers spend approximately $93 billion on denim products every year. This consumption comes at a great cost, with thousands of litres of fresh water, hazardous chemicals and energy contributing to just one pair of jeans, leaving the environment and the industry vulnerable to pollution and climate change.

Using facts, figures, case studies and anecdotes, this book investigates why the industry has been so slow to adopt green technologies and offers practical solutions to designers and fashion executives who want to switch to cleaner manufacturing, including those working in the ‘fast fashion’ sector. It also offers advice to the eco-conscious consumer who wants to purchase denim more sustainably. Considering the full lifecycle of a pair of jeans from the cotton crop to disposal, it presents examples of how to go green at different stages.

This book will be of great interest to fashion students and researchers, as well as designers, fashion executives, policy-makers and anyone who comes into contact with the world of denim.

chapter |14 pages

History

Blue blood

chapter |19 pages

Psychology

Nothing comes between me and my jeans

chapter |35 pages

Fiber

Picking the cherries from the crop

chapter |28 pages

Chemistry

Getting dirty with a clean conscience

chapter |21 pages

From recycling to closed-loop production

Make me over

chapter |18 pages

Economy

To have or to be?

chapter |21 pages

Attention consumers

Don’t panic, it’s organic

chapter |13 pages

The future of denim

Will it be blue?

chapter |2 pages

Conclusion