ABSTRACT
Psychologists such as Tim Kasser and Helga Dittmar have argued that materialistic values like popularity, image, possession and financial success are cause for anxiety, depression and low self-esteem, while true prosperit. As anthropologists Daniel Miller and Sophie Woodward argue, change in lives and the way people navigate through and locate themselves in wider social histories is often meditated through music and clothing. A simple way of remedying the situation would be to add transparency to the equation–say what's in it and who did it, similar to Honest By. The Antwerp-based brand offers detailed information about its manufacturing and the materials it uses for every item. Greed was useful to pre-historic humans, whose survival depended on them hoarding resources whenever they became available. The positive side-effect of greed is ambition, which drives desire to be better, richer, faster than others.
