ABSTRACT
This chapter focuses on two sets of data gathered by the author and colleagues in South Wales and the South East of England between 1987-1990. One set of data are drawn from a Welsh Office funded evaluation of the Cardiff Women's Training Roadshow and have been partially published. The other data consist of folklore about school transfer collected by the author from sixth formers in South East England. The chapter presents the material from the Roadshow evaluation, the folklore material, then suggests about why sex equality messages are failing to reach those pupils, and provides proposals for planning in next wave of programmes. All the secondary schools with female pupils in three local authorities in South Wales were invited to send parties of pupils and teachers to the Roadshow. The Roadshow has many features in common with other national and local attempts to reduce sex differentiation and stereotyping in education. There are: locational, directional, 'vocational'/'cultural', and psychological issues.
