ABSTRACT
https://orcid.org/0000-0003-0893-0432
This chapter introduces the concept of organizational strategy and its importance to organizational success. The chapter discusses how organizational strategy is often narrowly misconstrued as financial strategy (i.e., providing good returns to shareholders) or marketing strategy (i.e., developing good distribution channels). The chapter proceeds to describe the different types of strategy: corporate and businessunit level. The former is the focus of the present chapter, while the latter is comprehensively discussed in Chapter 7. In addition to describing the three types of corporate-level strategies and providing contemporary examples of each, the chapter discusses the basic associations between corporate-level strategies and performance management design.
