ABSTRACT

https://orcid.org/0000-0003-0893-0432

This chapter discusses strategy as it relates to business units, a topic that is commonly termed competitive strategy. Various popular competitive strategy taxonomies are reviewed and critiqued, including the taxonomies of Miles and Snow, Porter, Cooper, and Kim and Mauborgne. The concept of order-winning criteria is used as a prism through which to view each taxonomy’s strategy groupings. The chapter ultimately leverages these understandings of strategy to illustrate the implications of competitive strategy on performance management design and operation. Advice is offered about the typical influence the pursuit of different competitive strategies has on organizational systems, processes, and procedures, organizational structures, and organizational cultures.