ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book sets the tone for the volume, investigating the curious interplay between popular culture and politics, paying tribute to the theorists who informed the first generation of scholars, from Antonio Gramsci to Edward Said to Michael J. Shapiro. It examines the role of global flows of capital in influencing how foreign cultural producers can be compelled to alter long-standing norms when it comes to popular geopolitical representation. The book critiques popular geopolitics from the perspective of cultural studies whilst pointing out that popular geopolitics should develop its own project of resistance. It expands the scope of popular geopolitics beyond the traditional focal areas to new realms of inquiry and employs novel modes of analysis to explore several subject areas that have provoked some of the most fecund explorations of the popular culture-world politics (PCWP) continuum.
