ABSTRACT
A paradigm in global psychology that challenges the consensus that research should focus on culturally universal behaviour and experience. Cultural psychology was once called the heretical alternative to the cross-cultural approach. It is a paradigm in global psychology which challenges the consensus that research should focus on culturally universals in behaviour and experience. It is an alternative approach to the dominant, mainstream paradigm of cross-culturalism. To help gain an understanding this approach, it is useful to appreciate two key themes that are foundational to cultural psychology: mutually constitutive minds and cultures and the ecological, diverse mind. Increasingly, psychologists researching culture are being drawn towards ethnography, especially in community-oriented research contexts. Cultural psychology can be regarded as an antidote to cross-culturalism, with the objective of studying neither humans nor cultures discretely.
