ABSTRACT
This chapter illustrates what is going on with inner conflict. The resolution of these inner conflicts drew partly on author's own research looking at burnout and stress which, in turn, was based on Jung's writing and theory. It turns to a brief case study of moving from ego to Self: Richard Branson. Inner conflict means more than simply a difference within oneself. It means an active disagreement. Tension. A difference that matters. A serious inner dispute. This is explored in the anecdotes. Sometimes this type of conflict arises in a constructive way: when developing a transcendent function or when moving from the ego to the Self. At other times, these processes are fraught. They can seem straightforward, as for Richard Branson, our case study at the end of the chapter. The Jungian typological map describes two attitudes, Extraversion and Introversion, and two pairs of opposite functions, Sensing or Intuition, and Thinking or Feeling.
