ABSTRACT
Emotional experience is somewhat of a mystery but science has made considerable progress in identifying the varieties of emotional experience, the causes and consequences of emotional expression, and the interplay between mind and body that gives rise to emotion. Although an integrative and agreed-upon theory of emotion has yet to be achieved, psychologists have identified the key issues that need to be addressed in such a theory and have made considerable progress in resolving them. James Averill found a whopping total of 558 words for emotion in English-language dictionaries. Variation in affect intensity has implications for the effectiveness of social influence tactics that rely on emotional appeals. Participants with high affect intensity had a stronger reaction to the emotional version than did the low affect intensity participants. Restraint and concealment of emotions is emphasized more in collectivist cultures than in individualistic cultures. Facial expressions and bodily movements can convey, and even cause, emotional states.
