ABSTRACT

Big data raise major research possibilities for political communication scholars who are interested in how citizens, elites, and journalists interact. With the availability of social media data, academics can observe, on a large scale, how people talk about politics. The opportunity to study political discussions is also available to media organizations and political elites—examining how they make use of big data represents another fruitful scholarly trajectory. The scholars involved in Digital Discussions represent forward thinkers who aim to inform the study of political communication by analyzing the behavior of and messages left by citizens, elites, and journalists in digital spaces. By using a variety of methodological approaches and bringing together diverse theoretical perspectives, this group sheds light on how big data can inform political communication research. It is critical reading for those studying and working in communication studies with a focus on big data.

chapter 2|27 pages

Normalizing Digital Trace Data

chapter 3|14 pages

Everything Old Is New Again

Big Data and Methodological Transparency

chapter 4|18 pages

Ignorance or Uncertainty

How the “Black Box” Dilemma in Big Data Research May “Misinform” Political Communication

chapter 5|28 pages

Why Don’t Tweets Consistently Track Elections?

Lessons from Linking Twitter and Survey Data Streams

chapter 6|15 pages

Inferring Individual-Level Characteristics from Digital Trace Data

Issues and Recommendations

chapter 7|23 pages

The Technical, the Personal, and the Political

Understanding Journalists and News Users’ Engagement in The New York Times Comments Section

chapter 8|22 pages

Is Yik Yak a Platform for Political Communication?

Exploring College Students’ Communication on an Emergent Social Media Platform

chapter 9|20 pages

Data-Driven Campaigning