ABSTRACT

This chapter consists of two parts: the first part covers the in-depth, qualitative analysis of three case studies, while the second part deals with the quantitative analysis of the data in order to be able to compare and evaluate the measured effects. The three case studies cover three different EU policy areas (health, environment, finance and banking); they are analyzed chronologically and in the same systematic way. Lobbying goals, types of frames used and lobbying success are presented separately for each case study.

The second part tries to discover frame effects on lobbying success that are generalizable through the usage of three fractional response models. Key findings show that different types of frames work better with certain decision-makers, which means that stakeholders who want to be successful in lobbying should adapt their frames to the receiver and the policy field. However, there are some frames that are found to be dominant regardless of the decision-maker or the decision-making stage: positive, moral, economic and legal frames seem always to impact positively on lobbying success, to mention just the top four.