ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book examines different representations of masculinity offered by and performed through, rock music, and how female rock performers negotiate the gendering of rock as masculine. It examines how gender is 'produced and maintained' by discourses, institutions, groups and individuals operating within the music industry. The book examines the interaction between a range of such music industry representatives, considering the way in which professional and artistic relationships, as well as managerial and financial decisions, are influenced by conceptions of gender. It draws on interview material with musicians to consider how they discuss, relate to and are positioned by these other industry workers. The book examines how musicians operate within the music industry, the interaction they experience with other music industry workers and how those musicians are presented to the public via promotion and publicity strategies.
