ABSTRACT
This chapter contains nine specimen standardized strategies; the principles on which it is based; underlying assumptions; guidance on application, and relevant issues; and related models. Market attractiveness and organizational strength are critical variables on which strategy depends. A favourable market is entered, and quickly withdrawn from if not viable. Investments are concentrated where advantage can be maintained. Effort is concentrated on maintaining strength and profit structure. The organization expands in profitable, low-risk segments. Productivity is improved whilst avoiding large-scale investment. Fixed costs are minimized and investment avoided, rapidly withdrawing when loss is unavoidable. Profitability is emphasized by switching from fixed to variable costs. Profitability is protected even if loss of market position is involved. The model has been developed to focus on different business units within an organisation, recognizing that different strategies may be appropriate in the various units.
