chapter  Three
7 Pages

Practices, Values, and Traditions in Journalism

ByMaxwell McCombs, Edna Einsiedel, David Weaver

The news that we see and read each day is a manufactured commodity. But unlike nearly all the other commodities that we consume, each news item is a newly crafted cultural commodity. And unlike standardized consumer goods, news items reflect the creativity and idiosyncrasies of both the reporter who originated the item and the editors who guided it through the news organization as well as the traditions of a profession that has evolved through the daily production of news items in the United States for the past 150 years. 1