ABSTRACT
Marketing strategy and marketing action plans are explained in a practical and concise way in Helen Coote and Bridget Batchelor. If we plan to introduce any internal service level agreement or statement of service standards, it would be appropriate at the same time to set out the new charging arrangements and to promote any new methods of information provision. The potential of a website in promoting our service has been realised by libraries and information centres in many sectors. Don't forget the usefulness of simple, paper-based publications that might already exist, such as guides to the service, newsletters, bulletins and reading lists. The Codes give straightforward guidance on all aspects of advertising, including direct marketing. Organisations register with the Information Commissioner and declare the purposes for which they keep personal data and each organisation appoints a member of staff as a data protection officer.
