ABSTRACT
The Internet address is just one part of helping to ensure that business and products/services will be visible in cyberspace, but there are many other considerations. There is a rush for prime addresses on the Web, and even big corporations risk missing the boat to maintain well co-ordinated marketing imagery between their physical addresses and telephone numbers and those of their cyberspace operations. In legal offensive against cyberspace publishing that could set some dangerous precedents, the powerful Church of Scientology has been using its copyright and trademark claims to suppress online criticism of the sect's activities. The most improbable legal cases which would never even get started in Europe, are routine in the US in the way that they tout for business and take cases on contingency. The Bulletin Board System emerged in 1970s mainly as a forum for hobbyist activities, but the majority of software packages being sold now by market leaders Mustang and Galacticomm are to businesses.
