ABSTRACT
As soon as you get lulled into a false sense of security that you are up to date on the latest Google algorithm or Facebook conspiracy, there is always something unexpected coming around the corner to throw you off your game. Google changes its search algorithm over 500 times every year. While most of these changes are minor, every few months they roll out a major algorithmic update that affects search results in significant ways. If you are not paying attention to these updates, it is easy to get confused and frustrated. As search engines update and change their algorithms, some tactics you may have adopted a few years or even months ago may no longer be relevant today and can potentially be hurting you. This is why you need to enlist the services of a credible web marketing team you can trust to stay on top of it all.
