ABSTRACT
Blogging is a viable platform for promoting your clinic for several reasons. Having a blog is an important way to get your clinic moving up on search rankings. Blogging allows you to do so much more than just share news and promote events. You can use a blog to boost your credibility, create a personal connection with your audience, and answer questions and queries. A blog is a shared online journal where you can post short entries about your topics of choice. A blog is, in effect, a web log or micro website that provides updated headlines and news articles from other sites that are of interest to the user. It also may include journal entries, commentaries, and recommendations compiled by the user. Blogging is not about controlling the dialogue—it is an organic evolution of a conversation.
