ABSTRACT
As social media has ignited at a rapid pace and new platforms are emerging on a daily basis, the value it can bring to aesthetic clinics is also on the rise. It has undoubtedly transformed how all businesses communicate directly and openly with customers, and has revolutionized how we receive and share news and information. Aesthetic practitioners have to be ready to meet the demands of mastering social media to engage with existing patients and increase visibility with prospective patients. Having a Facebook page for your clinic allows you to promote your business, interact with existing and potential clients, and create positive relationships. You will be able to talk about the services you offer, products you sell, and procedures you perform. But Facebook is just the place to begin. There are many additional platforms that offer new opportunities for clinics to build their brand.
