ABSTRACT
Think of Facebook, Instagram, Twitter (F.I.T.) as the triple header of social media platforms. These three platforms integrate seamlessly and are a must for aesthetic practitioners finding their way into social media marketing. Facebook is the number one global social media network. It is a virtual meeting ground where friends, family, and colleagues come to read what you choose to share. With over 2 billion monthly users worldwide, Facebook has become an essential component of a clinic marketing program. Aesthetic clinics can build brand loyalty, establish the expertise of their medical staff, engage with patients on a deeper level, and drive traffic to their clinic website. For clinics new to social media, Facebook is the place to begin. Your customized Facebook business page can feature your product and service offering, highlight multiple locations, provide appointment scheduling, offer monthly specials, and grow a fan base. Your page can be promoted via e-mail blasts, Facebook ads, promoted posts, and your Facebook network of fans directly. Content sharing also means having shared buttons on your website and blog for social media optimization purposes to encourage visitors to share your content.
