ABSTRACT
Content that includes an image is far more appealing and, thus, will achieve more impressions, shares, likes, and comments. Numerous studies have shown that a social media post with an image or other visual gets far more engagement compared to a post with only words and no image or link. Even tweets with images have been shown to get much higher rates of retweets. Personal images are clearly the best route to take, such as photos of the clinic, staff, your community, a cake baked by a patient, flowers sent as a thank you gesture, the doctor in action or at a speaking engagement, and so on. These communicate more personally with your fans and followers.
