ABSTRACT

Lean startup and agile innovation processes apply lean thinking and/or agile manifesto values, principles and tools to the process of introducing new products, services or solutions. In doing so, proponents of these processes argue they accelerate the speed, minimise the risk and optimise the customer value of new product, service or solution introductions. The first of these processes, the lean startup, combines business-hypothesis-driven experimentation, iterative product releases and validated learning to shorten product/service or solution development cycles. The second process, agile innovation, applies agile values, principles and tools to the process and practice of innovation. In this process, products/services or solutions are built incrementally through one to four-week work cycles by small, focused and self-governing teams. Lean Startup and Agile Innovation Processes provide a way for organisations to incrementally and iteratively explore, validate and adapt their solutions to opaque market or stakeholder needs in collaboration with those customers or stakeholders.