ABSTRACT
Dominant authors in the second stage of business model research had similar characteristics to those of the first stage insofar as well-established authors in related fields were citation leaders. However, the theme of the research was altered to focus more on the innovation of business models and, to some extent, performance. The combination of leveraged cost and time savings with new revenue opportunities confers powerful advantages for companies willing to open their business models. While M. Sosna et al. consider the antecedents and positive drivers of business model innovation in a Spanish dietary products business threatened by economic recession and heightened competition resulting from liberalization. Internet technology has given rise to opportunities for top management to create new business models or to rediscover old ones. The digital products and the digital delivery model. Those products refer to images, movies, animation, audio, text, certificates and software.
