ABSTRACT
The business model field is a field of followers. New themes and topics seem to be driven largely by practitioner insights and ‘gurus’ from adjacent fields who enter the field with pre-existing perspectives. Our SLR finds that the core academic business model community is not the proactive driver of themes and theorizing; rather, it is the practitioner community. Our analyses depict the contours of a field that has reached maturity and where dominant authors are not critiqued; or if so, then at least the critique has limited impact.
