ABSTRACT
This chapter focuses on how language communicates values–the way in which values are constructed in media representations and conveyed through the language of media. It explores notions of education and power in the media curriculum of global values. Global values underscore global interests. Global values such as democracy, patriotism, consumerism, justice, honesty, liberty, the pursuit of happiness, family, security, and good overcoming evil have dominated US mass media presentations for decades. The chapter suggests exploring the media curriculum of global values, this suggestion is not meant to be an attack on television or the media in general, but an assault on its mythic realities, against the realism and the system of coded genres that define values, normalcy, and ideology in society. It examines more specifically the role that beliefs and values play in our "knowing" and "doing" as teachers, particularly those beliefs, actions, and values shaped by the media curriculum.
