ABSTRACT
The aim of this research is to analyze the financial intangible success factors related to business resilience and sustainability. The research population consists of small and medium sized enterprises in the Probolinggo region, East Java, Indonesia. The sampling technique is proportional random sampling. The number of respondents is 100, which is the minimum requirement needed for the data analysis techniques of structural equation models. Primary data was collected by a questionnaire. Further, it will be analyzed by using a structural equation model technique. Based on the results of the data analysis, it is revealed that financial intangible success factors significantly influence business resilience. Also, financial intangible success factors significantly influence business sustainability. In addition, business resilience also affects business sustainability. This means that the governance of financial intangible assets are extremely important for developing small and medium sized enterprises. In other words, this will be an option for building business resilience as well as for sustainability.
