ABSTRACT
The purpose of this study was to analyze the effect of transformational leadership, learning orientation and job autonomy on creative self-efficacy. Sixty-seven radio announcers were chosen as respondents. This research was designed with a quantitative approach using questionnaire distribution and a purposive sampling method. Data were analyzed using multiple linear regression analysis. The results show that transformational leadership, learning orientation and job autonomy have a simultaneous effect on creative self-efficacy. The significance of this study is to give a wide range of insights to owners or managers of a radio company about the predictors of creative self-efficacy.
