ABSTRACT
The purpose of this study to examine and analyze the relationship between demographic variables and environmentally friendly behavior (buying environmentally friendly products; using environmentally friendly products; using own bags when shopping to the supermarket/market; sifting through garbage in the house; turning off the lights when leaving the room; switching from conventional products to environmentally friendly products; and inviting others to consume environmentally friendly products). This study uses a survey research approach. The number of samples is as many as 319 people, and analyzed with Chi-Square technique. The result of the study indicates the categories of age, sex, marital status, number of children, education level, occupation and, income and number of respondents indicates that the relationship varies on environmentally friendly behavior. Expected results of this study can be used as a reference by the government in environmental policymaking, as well as the benefits for the com- pany/organization in offering products/services that are environmentally friendly.
