ABSTRACT
This article aims to confirm crowdfunding as being a new phenomenon in funding, especially for a millennial business entrepreneur. The development of crowdfunding in Indonesia is facing challenges and opportunities because crowdfunding is a new type of intermediary funding which uses innovation in technology. This article explores Indonesian crowdfunding development, and the awareness of millennial business entrepreneurs to access this funding. Descriptive analysis method found that there are two operational patterns of crowdfunding platforms in Indonesia, and the lending-based is four times bigger than donation-based. In recent years, they collected 455 billion rupiahs and involved 304,467 entities users. The research is also resulting in potential development towards crowdfunding
