ABSTRACT
The purpose of this research is to explore how an individual, in beginning a business, assembles resources, including financial capital, as well as constructs funding strength in developing a batik enterprise. A descriptive qualitative research was conducted using case studies. Six participants were chosen from three different locations using a purposive sampling method with a specific sampling quota. The results show that an individual who has the power of thought possesses a strong desire to be independent and more developed, so that they can take advantage of business opportunities and funding that were previously not known. In addition, funds are beneficial in that they facilitate entrepreneurs to recognize, utilize opportunities, develop their businesses, and improve the scale of their business in order to achieve a successful business cycle. This research produces a proposition in the form of a funding model for small and medium enterprises. In the future, empirical testing is needed, in order that a model generalization can be attained. There are two funding perspectives; the funding provider (supply) and funding recipient (demand). Up until now, there is no known in-depth research that discusses this aspect
