When and how does the business become green? Green knowledge consequence for management and organization

Purpose—This study aims to combine the literature on green business and sustainability of batik business into management and organization framework. This research seeks to build and to elaborate the relationship of anthropological business problem, green knowledge, green management and green organization. Design/methodology/approach—The research focuses on Indonesian entrepreneur who have the experience of information of batik business and their green knowledge. This study undertakes an anthropological study by means of observation, interview and documentation method. The informant is chosen by purposive sampling technique. Findings—The paper finds that the extant literature in the field of business and management heavily concerned green knowledge practices within Small and Medium-sized Enterprises (SMEs). Originality/value—The paper is benefit to academics and managers to consider green knowledge when they meet environment challenge. Since sustainability is important to all SMEs, to enhance understanding of when and how to cope with green management and green organization as green knowledge consequence is necessary. Paper Type: Research paper.