ABSTRACT
This chapter explores that opportunity with special reference to coaching senior leaders. It shows how a coach helps a leader create a perception of him- or her-Self that shifts subordinates’ perceptions in such a way that they tune to the leader’s brain. The special province of coaching a leader using applied neuroscience is to understand that perception controls create the neurochemistry that controls behavior; that the leader can quite easily acquire a working understanding of how his or her own brain functions. Concepts of leadership have typically been founded on masculine models. Pragmatic business leaders generally love seeing knowledge turned into added value. Leaders thereby make sense of their own behavior and can direct attention to what is significant in the observable decision-making of others. Trust is itself the interrelationship mechanism by which others’ energies will flow in the direction that the leader wishes them to flow.
