ABSTRACT
This chapter focuses on the concept of value co-creation, which involves customers in processes of resource integration with service ecosystem actors, within a wider context of service systems. Value co-creation is distinguished from other related terms in order to elucidate the importance of understanding how value is co-created among actors in ecosystems. The chapter then provides a review of value co-creation literature, including antecedents (system-level and individual factors), the process of value co-creation (resource integration, resolution of knowledge asymmetry, and practices), consequences of value co-creation, and efforts directed toward development of value co-creation measures. Finally, future research directions are provided, including a discussion of implications for transformative service research and service design and management.
