ABSTRACT
This chapter defines the word reward as something given or offered for a special service or to compensate for effort expended. The most basic behavior is to perform in ways for which we are rewarded. The first lesson we learn is directly related to being rewarded for crying. A baby cries, and he or she is fed or his or her diaper is changed. Later on in life, we learn that if we cry, we get picked up and held. Three factors affect the degree to which the desired behavior is reinforced: Type of reward, elapsed time between meets or exceeds the performance standard, and the extent to which the behavior meets or exceeds the performance standard. There are two other ways to encourage people to behave in a desired manner: Negative stimulation and Humanistic stimulation (recognition). Indirect stimulation act normally takes the form of nonfinancial recognition.
