ABSTRACT
Within each person there are nine motivators — we all have these motivators, and we all have the full nine; the difference is that each individual has the nine in a different order and at a different level of intensity. This gives rise to the possibility of millions of potential combinations in an individual’s profile. Some motivators are aligned and reinforce each other; other motivator’s conflict and cause tension, whether that is at an individual, team or organisational level. Motivational Maps describe measure and monitor motivation. They make our invisible emotional drives visible and quantifiable. At last individuals, managers and organisations can get a handle on this key issue and through Reward Strategies do something about it — namely, increase it. Motivational Maps are not a psychometric instrument. Psychometric type tools inevitably describe a ‘fixed’ personality, a core which is unchanging.
