ABSTRACT
71Before we start, I want to reiterate what I said in chapter three about social media. It must be seen as only one part of your communications strategy. It is not the be-all and end-all and can only truly be taken advantage of as part of a wider communications and marketing plan. And I might quickly add, the people who make a lot of noise on social media tend to be in a minority. There is a very large, very silent majority who will also be reading. You need to keep these people in mind at all times – and try to ignore the rude and vexatious ones.
