ABSTRACT
Neuromarketing utilizes innovative technologies to accomplish two tasks: 1) gathering data about how particular stimuli affect human beings’ cognition; and 2) creating and delivering stimuli to influence the behavior of potential consumers. We argue that it will increasingly be possible to perform both tasks by accessing and exploiting neuroprosthetic devices already possessed by members of society. A conceptual framework is developed for identifying neuroprostheses’ capacities for performing neuromarketing-related functions: one axis delineates functional types of neural implants; the other describes the two key neuromarketing activities. The framework is then utilized to identify neuromarketing applications for existing and anticipated neuroprosthetic technologies.
