ABSTRACT
The increasing competitiveness in market configuration is pushing companies to explore new ways to improve their competitive advantage and their chances of survival. According to managerial studies and empirical evidence offered by managerial literature, a possible strategy to improve companies’ performances requires the involvement of stakeholders as complex actors endowed with relevant resources and knowledge. Starting from this key point, the chapter proposes a study on a sample of Italian companies with the aim to investigate the role of information sharing and communication strategies in supporting the emergence of the preconditions for stakeholder engagement.
