ABSTRACT
The British Medical Association also has two targets. Its charter states its purpose as 'To promote the medical and allied sciences and to maintain the honour and interests of the medical profession'. The World Health Organization, on the other hand, has been, so far as one may judge, relatively successful because it strives to deliver just one verifiable benefit—the control of disease; as far as one can tell the diseases it targets are, generally, in decline or coming under control. Any organization seeking to satisfy more than one homogeneous beneficiary with more than one simple benefit will be unable to say how well it is performing and will, in the context of the beneficiary doctrine, be invalid. No organization should include any incidental beneficiary, or stakeholder, or interest group among its intended beneficiaries.
