ABSTRACT
The task of the manager, giving effect to policy decisions, is essentially a rational process as opposed to a moral one. A manager is paid to achieve the ends set for him by the entrepreneur. Most companies have the same objective—to make a satisfactory profit—so the place of management techniques is essentially to assist the manager to achieve a satisfactory profit for the company. The role of management techniques is to help managers make a satisfactory profit: this being so there is not much point in using a technique unless it is likely to improve profits the cost of using it must be less than the improvement in profit that it makes. One point concerning the role of techniques in management: their relationship with flair and imagination. These techniques rely upon cold analytical logic, but one will not get far in business if one relies solely on this.
