ABSTRACT
This chapter examines value orientations on a broader scale by using them to distinguish among clusters of Singaporeans. The value orientations cover both traditional and modern attitudes specific to the Singapore context. Principal component factor analysis was conducted to derive the respective underlying dimensions of Singaporeans' value orientations. The seven factors, the statements measuring the value orientations, their loadings and reliability alphas. These factors; Family Values, Eco-orientation, Status Consciousness, Volunteerism, Traditionalism, Entrepreneurial Spirit and Materialism. Based on the seven factors identified, a k-means cluster analysis was conducted to identify groups of Singaporeans based on their responses to the various statements on value orientations. The chapter reports the value orientations and clustering of Singaporeans in 2016 with comparisons to findings from the 2001 and 2011 surveys. Singaporeans' strong emphasis on Family Values and Traditionalism would place Singapore on the Traditional values dimension.
