ABSTRACT
Chapter 12 takes an in-depth look at feature writing and how feature stories are used to tell an organization’s story through facts (the who, what, where, when, why and how) and details. The chapter provides an overview of feature stories, including what differentiates them from news stories. It identifies key characteristics of feature stories and outlines the skills required of public relations practitioners who are tasked with crafting them. The chapter uses real-world examples to illustrate the dos and don’ts of feature writing. The chapter concludes with an exercise in feature writing.
