ABSTRACT
Chapter 9 introduces fact sheets as a type of background material that summarizes key facts about an organization or its people, products, services, events or initiatives. The chapter provides an overview of fact sheets, including their purpose, style, form and tone; reviews types of information included in fact sheets, including an organization’s founding/headquarters, its senior/executive leadership, its key products/markets, its unique selling points, its source of funding and more; and explores different ways to format fact sheets, such as bulleted lists, infographics, question and answer (Q&A) sheets, timelines, organizational charts and glossaries. The fact sheet template offers readers a user-friendly guide for crafting a standard fact sheet. The chapter concludes with an exercise in developing a fact sheet.
