ABSTRACT
This chapter is about the kinds of reasons parents offered, in response to a variety of questions, about their choices of, or preferences for, particular schools. In other words, it begins to look at the substantive content of the decision processes, having looked at the kinds of processes and procedures that parents had gone through to reach these decisions. The chapter is particularly interested in the positive reasons for the choice of school, both in terms of the general issues and also in terms of the particular schools preferred. It starts by looking at the reasons parents offered for their serious consideration of named schools. Then the chapter moves on to a more general discussion of the preferred schools and from there into an even more general discussion of factors relating to choice of school. It explores the kinds of reasons and factors parents offered for their various 'choices' of school, including the schools they considered and preferred.
