ABSTRACT
In order to explore the areas of psychology and culture and their intersection, various theoretical and research paradigms must be considered regarding the variation in culture and behaviour. Chapter 2 describes philosophical research paradigms including absolutism, relativism, and universalism and research methodologies that can be used to investigate the relationship of psychology and culture in a global context. The chapter examines common problems and pitfalls in research and ethical considerations specifically related to studying psychology and culture. The ‘And So Forth’ section focuses on participatory action research (PAR), a collaborative, partnership approach that equitably involves all stakeholders (e.g., community members, organizational representatives, and researchers) in all aspects of the research process.
