ABSTRACT
This chapter analyses the issue of globalization on the basis of this view. It discusses the “tendency” of globalization but also to analyse the “reason” within it, particularly the cultural orientation of globalization, so that we not only become the participants of globalization but also always carefully analyse globalization and bring into full play the strength of the East and push forward globalization in an ideal orientation. The chapter focuses not on globalized economy, technology and politics but on culture, namely, cultural relations in the era of globalization. In his book entitled Globalization: Social Theory and Global Culture, Robertson, an American sociologist, pointed out that “specialization of universalism” and “generalization of particularism” are the dual process of the complementarity of globalization. Philosophically speaking, past habits suggest that universality is unitary and that multi-element means particularity. Marx views the essence of world history in the sense of world history as the “universal contact on the basis of the interdependence of mankind”.
