ABSTRACT
The new offering would replace kerosene lanterns in many parts of power-starved states like UP, Bihar, West Bengal, etc. On the other end, this lamp would need batteries to operate on, which would create a further traction for Eveready's existing battery business. Further, if it could be provided at the right price range to be cheaper than traditional kerosene lamps, it would fill a significant void in the Indian market. Finally the company launched its first LED torches in December 2006 and followed this up with the launch of LED brass torches. The task force further reported that based on test reports carried out by the product development team the idea was feasible. Further test reports showed it was possible to design a lantern that could offer better lighting to consumers, at a price marginally less than the cost to operate a kerosene lamp. It touched nearly 4 million of India's 12 million retailers at least once a fortnight.
