chapter  7
24 Pages

The rationale for sustainable strategy

ByTim Lindsey

The UN and countless other organizations talk continually about the need to address the growing constraints affecting the planet, and urge society to take steps that will end extreme poverty, fight inequality and injustice, and improve environmental health. Multiple benefits can be achieved by operating more sustainably for diverse stakeholders, including employees, customers, dealers, communities, and the environment. To ensure their long-term viability, organizations are now compelled to demonstrate a visible and authentic commitment to sustainability. Access to information continues to grow exponentially around the world and efforts to keep information secret are becoming increasingly futile. Stakeholders are increasingly requesting information regarding organizations' sustainability performance. Dozens of external ratings, rankings, indices, and awards currently exist that seek to measure and assess corporate sustainability performance. Preparing credible sustainability reports that meet external standards and compiling data for ratings surveys are exhaustive tasks.