ABSTRACT
Coverage of sub-Saharan Africa has so far mainly been the subject of quantitative content analyses, and relationships between public relations and journalism have mainly been researched in form of input-output analyses. These studies, if they start from a normative background, give important insight into the tendency towards negative reporting and often address the need for this to change, but they do not explain why this form of reporting occurs. The actors behind the coverage, their sources and partners, have not been studied sufficiently. Especially the network between humanitarian organisations and news outlets, aid workers and journalists – that is specific to the African continent – has not been analysed. Research on embedded journalism is so far only descriptive, and does not schematise the phenomenon. This is why this book studies in-depth the cooperations between aid workers and journalists on the ground to get a better idea not only of individual actions but to get a grasp of the wider network in which they are operating. These cooperations and the dependencies between humanitarian and media sector that occur within this network are then compared to dependencies between military and media during embedded reporting.
