ABSTRACT
The first and foremost discourse on Human Immunodeficiency Virus (HIV) & Acquired Immune Deficiency Syndrome (AIDS) is biomedical. Contrary to popular belief, many people have lived healthy, productive lives with HIV & AIDS since the onset of the epidemic—with the help of alternative methods. The initial posters on HIV & AIDS prominently portrayed doctors talking about HIV & AIDs. The first HIV & AIDS case was diagnosed in 1986 and National AIDS Control Programme-I, was set up. Its campaign focus was on the medical model that described HIV scientifically, in terms of compromised immune system, opportunistic infections, treatment, and care. The easiest way of informing the people about HIV & AIDS without worrying about inherent cultural taboos was blood donation. The red ribbon that went on to signify the persistent efforts undertaken upon HIV & AIDS the world over is one example.
